Oliver Bennett writes news for JokerClub, covering the gambling business, from company results and takeovers to new markets and changing rules.

Latest articles by Oliver Bennett

Everyone Saw the Sydney Sweeney Ad. Now Novig Has to Find Out Who Actually Signed Up

Prediction-market challenger Novig's "Just Sports" campaign with Sydney Sweeney has grabbed more attention than most operators could buy — along with a sharp backlash from female athletes. Former Paddy Power and William Hill communications executive Tony Kenny says the hard part starts now: turning viral views into funded accounts, and a controversy into a brand people remember.

Eight Million Pounds With Nobody Watching: the Black-Market Warning Attached to the St Leger's 250th Birthday

British racing spent the weekend celebrating 250 years of the world's oldest Classic — and the Betting and Gaming Council used the occasion to put a number on what it says the illegal market took out of it: around £8 million staked with unlicensed operators across the Doncaster meeting, £2 million of it on the St Leger alone. Here's what that claim rests on, what an unlicensed site actually costs a punter, and why the timing of the warning is no accident.

Vegas Buys Australia a Direct Flight: $1.45M in Marketing Behind Qantas' New Sydney Route

The LVCVA has unanimously approved a marketing deal worth up to $1.45 million with Sydney agency GTI Tourism to promote Las Vegas in Australia — and to fill Qantas' new non-stop Sydney–Las Vegas service, running three times a week on Dreamliners from 29 December 2026 to 12 March 2027. With NRL fixtures at Allegiant Stadium landing mid-season, the timing is no accident.

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